Packaging Done Right is Magic, Vol. I is available!

Rita Marley: “When [did] you write that one, Bob?”
Bob: “All my life.”
— One Love, 2024

Packaging Done Right is Magic, Vol. I, a packaging field guide 33 years in the making is here (lulu.com/shop)! The new year now boasts a novel approach to packaging education: a book that delivers the solutions-focus of a textbook and the career insight and advice found in a business book.

This book is for the high school or university student headed for a career in the packaged goods industry who wants to understand how to launch effective packaging while having fun. It’s also for the non-packaging professional who wants to know enough about packaging to ask the right questions. The generally packaging-curious will get a kick out of it too.

Happy reading! If you would like to be interviewed for Vol. II, please reach out at pack2sustain@gmail.com.